Tuesday, July 15, 2008

CMS Cameron McKenna - UK

Anyone can claim to be truly client focused. At CMS Cameron McKenna we’ve launched one of the legal sector’s most comprehensive client feedback programmes to measure just how focused we are.

Our strategy is founded on a basic principle: success in our business will come through the consistent delivery of quality, value and service to our clients. It’s not a strategy about being the biggest or having the widest range of service, it’s about doing what we do consistently well.

We’ve placed how we organise, coach and develop our people at the very heart of our strategy. In short, our people are key to our success. We believe that taking care of our people and investing in their development, helps us deliver the very best legal advice.

We’ve built our strategy around four key areas or values:

Better client relationships: we invest time and resources in building long term relationships with our clients, based on trust, honesty and openness. Why? Because we believe that in order to deliver the very best, we have to get under the skin of our clients’ businesses. To live and breathe their business issues almost as well as they do.

Better management of people: as a relationship business, we’re only as good as the people who work within the firm. We provide clear focus on what our people need to do, develop them so they can do it and support them while they do it. We invest in our people and focus on providing a supportive and stimulating environment, built on mutual trust and respect. Why? Because we recognise that everyone in CMS Cameron McKenna has a role to play in our success.

Teamwork: this means we spend more of the time we don’t spend with clients with colleagues. We continually look for better ways to work in teams across the business. Why? Because we believe the results are exponentially better; for our clients and for our business.

Personal development: the development of our people is crucial to our business and we invest in enabling talented individuals to further their careers by offering comprehensive learning and development activities, including coaching and mentoring. Why? Because we believe that more fully-rounded individuals deliver better, more commercial service.

It's no mistake that three of these areas are internally focused. We believe that if we don't get our internal processes and structures right, we cannot deliver services that our clients value.

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