Oracle Introduces Oracle(R) Mobile Sales Assistant for Oracle CRM On Demand for BlackBerry

Oracle announced Oracle(R) Mobile Sales Assistant, a new product that redefines mobile CRM access and productivity for Oracle CRM On Demand customers using the BlackBerry(R) wireless platform from Research In Motion (Nasdaq: RIMM; TSX: RIM).

-- Optimized for mobile professionals, Oracle Mobile Sales Assistant is a
simple, highly intuitive application designed to help users collaborate
with colleagues and customers, complete frequent tasks while out in the
field and close deals more quickly while on the road.

-- Oracle Mobile Sales Assistant's intuitive user interface helps sales
representatives become more efficient with frequently executed tasks,
including managing appointments, collaborating with sales team members
and connecting with customer contacts.

-- With a single click, users can view account team information and
customer contact information; communicate with the team through a call,
email, or text message; and get driving directions through PIM and Web
integration.

-- Oracle Mobile Sales Assistant enables automated prompts to remind users
to follow-up or enter notes at the end of a conversation, ensuring
vital information is stored locally on their smartphone or saved to the
Oracle CRM On Demand in real-time.

-- In contrast to browser-based mobile CRM solutions on the market today,
Oracle Mobile Sales Assistant is a rich (Java) client application that
also supports offline usage and a rich, streamlined user experience.

-- Since Oracle Mobile Sales Assistant is delivered as a service, there
are low-predictable costs without set-up fees or administrative
overhead, and it is easy to deploy and manage because synchronization
is not required.

-- Oracle Mobile Sales Assistant for BlackBerry(R) smartphones on the
BlackBerry(R) Enterprise Server leverages the wireless platform's
inherent security features and push-based architecture.

-- Oracle Mobile Sales Assistant is available on BlackBerry(R) OS 4.2 for
the following devices: BlackBerry(R) 8800, 8820, 8830, BlackBerry(R)
Curve 8300, 8310 and BlackBerry(R) 8700, 8703e, 8707.

-- Oracle Mobile Sales Assistant is available for Oracle CRM On Demand
customers on the BlackBerry wireless platform for $30 per user per
month.


Oracle Mobile Sales Assistant and Social CRM

-- Since collaborative applications, social networking, and mobile are
driving forces behind Web 2.0 innovations, Oracle is investing heavily
to integrate these into Oracle technologies.

-- Social CRM enables users to become more effective and productive in
their jobs through easy-to-use, focused collaborative applications that
become 'smarter' by leveraging the collective intelligence of social
networks and work both within and outside the barriers of companies.

-- Oracle Mobile Sales Assistant embraces Social CRM to provide immediate
access to critical information -- virtually anytime, anywhere --
removing barriers to productivity and collaboration, resulting in
better customer insight that helps improve customer satisfaction,
reduce costs, and increase sales.